Commemorative Antacid? What Will They Think of Next?

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There are all manner of celebrity endorsements floating around these days, especially from professional athletes. So, I suppose it was no surprise to see the face of Brett Favre adorning a box of antacids.

But where in the world did the makers of Prilosec come up with the concept of a Brett Favre Commemorative Pack? What exactly is one supposed to do with a Commemorative Pack of antacids? Do we leave the box intact, sealed in a plastic bag for future sale at collectors events? Do we cut the box up and paste the panel with Brett's countenance in a scrapbook? Thirty years from now, will the pack be worth more if its unopened and still contains its original contents, or will an empty box do as well? I wonder if the cheeseheads in Green Bay scarfed these things off the shelves of drug stores on the day they went on sale?

So, please gentle readers, send in your suggestions on how I should care for this special box. I'm thinking of placing it on the mantle next to my Obama Hope/Change coins --direct from the Franklin Mint. But I'm open to other ideas.